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Join the 9in|9out email newsletter for event announcements, giveaways and to stay connected local resources that will empower your parenting journey.
Meet local organizations – healthcare providers, community & child-enrichment groups, and businesses focused on the wellbeing of parents and babies.
Build your registry in real-time with support from BeHerVillage, and get the funds you need for the support you deserve.
Leave with your prenatal and postpartum dream support team.
Engage with local experts to learn tips & tricks to enhance your journey into parenthood. From baby wearing to breastfeeding to installing those oh-so-tricky car seats, learn the parent hacks that will save you hours of watching Youtube videos. You’ll leave the event confident in your new skills.
We offer sessions focused on both birth people and partners on a wide range of topics.
Who doesn’t love a good swag bag? Our VIP ticket holders leave the expo with additional discounts and goodies in the bag.
Thanks to our amazing exhibitors and sponsors, all attendees have opportunities to win incredible giveaway prizes.
**At Event** Seasonal Mini Photography Sessions
Eight (8) winners can sign up in advance for a 20-minute AT EVENT mini session from Sarah Larson Photography!
Mini-sessions tickets will be $100 (for $200 value), and scheduled on a first come, first serve basis until filled.
**At Event** Private 45-min Lactation Support Session
Pregnant and hoping to breastfeed? Looking for some Breastfeeding or Pumping Support?
One winner will get the opportunity for private, on-site lactation support in our dedicated 9in|9out Lactation Room. Join a Latched Lake Country IBCLC at 9in|9out anytime November 10 for 45-min of individualized, expert guidance and support related to initiating or continuing your breastfeeding journey.
$169 Value! Winner will be selected prior to the event.
Chiropractic Consult
Baby Registry Planning Consult
Overwhelmed with what to put on your registry? Save time & ease your mind with this $129 value package from Popins.
Softwave Stem Cell Therapy Consultation
Complimentary Softwave Stem Cell Therapy Consultation.
https://www.360wellnesswi.com/softwave-lp/
$179 Value from 360 Wellness
Ask Anything 1 Hour Sleep Consult
$149 value from Sound Sleepers by Natalie Fay.
Post Partum Pelvic Floor Assessment
Win a full depth evaluation of pelvic floor and any other problem areas by a Doctor of Physical Therapy from Paramount Physical Therapy.
$210 Value!
Services at ADIO Chiropractic
Win an initial process which consists of case history, neurological scans and doctors report of findings and also $150 credit towards care plan package.
$300 Value from ADIO Chiropractic!
Free Breastfeeding Consult
$175 Value from Wisco Lactation!
One winner can schedule a free Prenatal or Initial Visit breastfeeding consult.
$25 to spend at Just Between Friends
2 winners will receive $25 gift certifcate to use at the Just Between Friends Fall Sale!
The first 25 ticket buyers will be automatically entered to win!
Meals from Isthmus Eats
2 winners can hit the Yum Button with $100 (each) to use on Dane County’s farm-to-home meal kits from Isthmus Eats.
Meals from Pasture & Plenty
Enjoy an easy answer to “what’s for dinner” with this $50 gift certificate from Pasture & Plenty
Thrive Market 1 year Membership
Win a 1-year membership to Thrive Market! Thrive Market is an online, membership-based market delivering the highest quality healthy and sustainable products to your door at member-only prices.
This $60 value (valid for first-time users) provides access to:
Breastfeeding Support Group - 1 month free!
Join us for a weekly feeding support group to meet other parents and get invaluable support from Dr Angela, an osteopathic family physician and visiting lactation consultants. Every baby receives an osteopathic evaluation to identify tongue tie, torticollis, strains from birth or other challenges that can make feeding difficult. Monthly membership includes unlimited text/email with Dr Angela for ongoing support.
Learn more about this $100 Value:
https://www.tallgrassosteopathy.com/event-details/feeding-support-group-2024-09-25-10-00-1
Kindermusik Enrollment at The Wonder Studio
Win a $100 Gift certificate to be used towards a school year Kindermusik enrollment at The Wonder Studio!
$50 off Deep Cleaning!
You do the snuggling, Katharisma will do the scrubbing!
3 winners will be selected for $50 off a Deep Clean Service from Katharisma Cleaning LLC!
6 ft Balloon Stork
Win a Balloon Stork from Pint Sized Parties for your baby shower, gender reveal or welcome home celebration!
$250 Value
75 minute Baby Wearing in-person consultation
Pre or postnatal appointment. Leslie will travel to you with an extensive library of baby carriers and demo dolls. Learn about all of your wearing options before baby arrives or discover your favorite carrier if baby is already here! Do you have a bin of hand me down carriers from friends and relatives? You’ll learn how to comfortably and safely use those carriers!
$80 Value from LC Babywearing
Stop by our Giveaway table to check out the options and fill out our at-event survey to enter for the prizes you’re interested in.
We’ll draw winners towards the end of the event and contact you.
Depending on the item you’ve won, we’ll either share the info for you to redeem your prize online, or ask where you’d like it sent.
These fantastic sessions are available to all 9in|9out attendees at no additional charge!
Who Needs Sleep? We all do. And when baby doesn’t sleep well, neither do parents!
For both expectant parents and those with infants, we’ll cover science-based sleep basics and steps to establish healthy sleep routines in infancy and throughout the first year.
Presented by Amber Evenson, PhD, CLC of Evenson Sleep.
10:30 Fitness during Pregnancy and Postpartum
What types of exercise is safe during pregnancy? Hint: it’s more than you think!
Come learn basic guidelines for moms to be aware of when continuing their exercise routine during pregnancy.
Presented by Dr. Emily Kraft PT, DPT and Dr. Sarah Lindholm PT, DPT, MHA of Paramount Physical Therapy.
11:15 Midwifery: Pregnancy, Birth, and Beyond
Join for a discussion on the midwifery model of care and promotion of positive physical and emotional birth outcomes. Learn how midwifery care may it benefit your health journey throughout the lifespan.
Presented by Emily Jalabert, MSN, APRN, CNM of The Madison Midwives.
1:15 Breastfeeding Success: Q&A Panel
Bring your questions to this group of experts, who can give you foundational tips on how to get the care you need to meet your breastfeeding goals.
Presented by:
10:30 Kids Welcome - how to continue to enjoy your favorite activities -- with kids!
Is it possible to “still” go to fun places, activities, and things you and a partner or friends enjoyed before kids? Absolutely! Join this interactive discussion about how to adapt favorite activities to work with your new family structure.
Presented by Aaron Seligman, Editor/Publisher, MacaroniKID Madison
11:15 Being the eye of the storm: How to Stay Calm amidst the Chaos
All parents feel overwhelmed sometimes. Using osteopathic principles as a guide, we’ll teach you tangible tools that you can reach for when the overwhelm sets in to help regulate your nervous system (and stay calm).
Presented by Angela Marchant, DO of Tallgrass Osteopathic Family Medicine
1:15 Empowering Partners
What a difference you can make! Join us to discuss how partners can take an active role in the childbirth, breastfeeding and parenting journey.
Presented by Kari Brosius, RN BSN C-EFM, Kristy Blasiole, RN MA CLC, and Gretchen Mokros, RN BSN CBS of UPH Meriter Family Health Education.
4-C
4-C programs provide a broad range of services to families, early childhood professionals, and the community through Family Resource Center programs, Family Support Services, Health and Safety Services and Training and Quality Improvement Services. Collectively these programs strive to carry out the 4-C mission to ensure that every child has access to high quality care and education by empowering our communities and families through integrated support and equitable practices.
360 Wellness
At 360 Wellness Chiropractic and Physical Therapy, we understand that the journey to parenthood is a transformative experience that requires specialized care and support. That’s why we’re dedicated to providing comprehensive perinatal wellness services, including chiropractic care, physical therapy, and innovative Softwave stem cell therapy, to help expectant and new parents navigate this exciting chapter of their lives with confidence and comfort.
ADIO Chiropractic
We are a pediatric and prenatal neurologically-based chiropractic office. We are Webster certified, which is a technique specifically used for pregnant moms.
Learn more: https://adiowi.com/
Align Doula Services LLC
Align Doula Services is a doula group in Madison, WI where you will find expert, balanced, tailored support that truly aligns with you. We offer the emotional, physical, and educational support you deserve for an empowering birth and postpartum experience.
BeHerVillage
BeHerVillage is a gift registry for support, not stuff. New parents can add the care they need like doulas, lactation care and in-home help to their registry, and their friends and family send funds for support as baby shower gifts.
It’s free for parents to use and it’s super easy. Find and fund your village on BeHerVillage.com
Brett Gerharz State Farm
As a new parent, securing life insurance for yourself is one of the most important steps you can take to protect your family’s future. We believe in having approachable and honest conversations with families about their needs, ensuring that you get the perfect coverage so you can focus on what matters most: your loved ones’ well-being and happiness.
Learn more: brettgerharz.com
Casa de Corazón
Casa de Corazón® is a Spanish immersion early learning program committed to providing socially responsible education to our children in a healthy, compassionate, intercultural environment.
Centered Physical Therapy & Wellness
Centered Physical Therapy & Wellness offers pelvic floor and orthopedic physical therapy services to women. This includes those who are currently pregnant and/or are on their postpartum journey and are looking to return to exercise in a way that promotes their mental, physical, and emotional health.
CI Therapies
CI is a comprehensive pediatric therapy center with clinic locations throughout Wisconsin. Our dedicated team members serve infants to young adults of all abilities with a focus on working hard, playing hard and celebrating daily wins through occupational, speech, physical, feeding therapy and mental health therapy as well as high-frequency therapy programs.
Evenson Sleep
Amber Evenson is a pediatric sleep consultant based in Madison, Wisconsin. She holds a PhD in child development from the Erikson Institute and supports sleep for families locally and nationwide. Amber works with expectant parents through school-aged children, empowering families to navigate their current and future sleep challenges. Her primary approach to support is virtual, and she offers a variety of consultation options to help families reach the specific sleep goals for their household. Packages include assessment & sleep/feed data review, a customized and comprehensive plan, and email and phone support. Amber is also available for in-person and virtual lectures and sleep talks.
Figgy
Figgy is a modular kid’s play couch and fort-building kit that connects with Velcro! Eco-friendly, easy to clean, non-toxic, and designed by parents in Madison, WI! Loved by The Bump, Newton Baby, Buzzfeed, and ScaryMommy.
Forward Fertility
Forward Fertility is Wisconsin’s Surrogacy and Egg Donor Expert. We connect people who want to help families form by being a gestational carrier or an egg donor. We guide them, along with the parents-to-be from the application process to post-partum. Forward Fertility provides individual expertise and guidance to Parents-to-be, Egg Donors, and Gestational Carriers as they navigate the process. We also offer remote monitoring for patients in Southwestern Wisconsin who need IVF ultrasounds and blood work for their egg retrievals and embryo transfers.
Half Pint Resale
Half-Pint is the Madison area’s largest children’s consignment sale, providing high quality consignment shopping for pregnant moms, expecting parents, and young families. We feature items of all types for ages 0 – 12.
HEART Counseling
At HEART Counseling we are mental health therapists who see kids (age 8+), teens, and adults. From anxiety and depression symptoms to experiencing traumatic events, we are honored to walk alongside you to heal. We particularly love working with parents – whether you are trying to become a parent, are pregnant, are a new parent, or are adding to your family, we can help with the transition. As trauma specialists we also work with parents with postpartum depression and anxiety symptoms or who experienced a traumatic pregnancy or birth. We would love to support you and your family’s mental health in your parenting journey. Reach out to us today to learn more about individual therapy or couple’s counseling via telehealth or in-person on the west side of Madison.
Healthy Brain and Child Development Study, UW-Madison
The Healthy Brain and Child Development Study is the largest, long-term study of early brain and child development in the United States. HBCD is enrolling approximately 7,500 participating families from across the U.S. and follow them from pregnancy through early childhood.
Hearth + Manna
At Hearth + Manna, we are committed to providing multigenerational holistic wellness services that nurture the mind, body, and soul. Our services include womb care, fertility, birth & postpartum doula support, chiropractic care, Ayurvedic health & body therapies, wellness coaching, reproductive health, massage therapy, retreats, classes, workshops and more! Our mission is to empower individuals to prioritize their health and well-being, and we strive to create a welcoming space where everyone feels heard, seen, and supported on their wellness journey.
Just Between Friends Dane County
At the Just Between Friends consignment sale, parents can save on a wide variety of baby and children’s items, including shoes, toys, clothing, maternity wear, and baby equipment. As families prepare for winter amidst rising costs, JBF offers a budget-friendly option, allowing them to upcycle gently-used items while contributing to a more sustainable future.
Come check us out Nov 7-9 at The Tributary (2102 E Springs Drive, Madison)!
Katharisma Cleaning
katharisma cleaning is a residential cleaning provider serving busy families through Dane County.
Latched Lake Country
Lactation Consultant & Babywearing Educator
LC Babywearing
LC Babywearing offers 1-1 in-home babywearing consultations as well as group classes and meet-ups. With over 13 years of babywearing experience, Leslie supports and empowers parents and caregivers by teaching them to wear their baby comfortably and safely in their favorite baby carrier.
Lynsey Retzlaff Wellness
Do you feel anxious or stressed? I provide women and working mothers with mental wellness services so they can confidently lead in the home and workplace. Trauma therapy is available in-person or virtually across WI. Coaching is available across the US.
Madison Doula Collective
The Madison Doula Collective consists of Madison, Wisconsin-area doulas who have come together to support one another so as to better support our clients. The folks in the Madison Doula Collective offer many different services to expectant parents and families in the Madison area including birth & postpartum doula services, group prenatals, miscarriage & abortion support, childbirth education, lactation support, placenta preparation, bodywork, parent baby groups, and more!
Meraki Collective
Our Holistic Wellness Collective joins your journey to live a more fulfilling and authentic life by enhancing the optimal expression of health so that you can live to your full potential, while leaving an incredible legacy. From epigenetic preconception and fertility work, so you can create your ideal fertile years, get pregnant when you want, and hold off when you don’t, to our birth collective team to support for pregnancy, birth and postpartum, we offer opportunities for families to break generational bonds and step out into the families they’ve always wanted to be. Life begins here!
Mothers’ Milk Bank of the Western Great Lakes
Mothers’ Milk Bank of the Western Great Lakes (Milk Bank WGL) is the HMBANA accredited, nonprofit milk bank for Illinois and Wisconsin. Milk Bank WGL collects, pasteurizes and dispenses donor human milk. We provide pasteurized donor human milk to premature and critically ill babies, distribute donor milk to outpatients, and support donor families, including those who are donating after loss. We are a passionate and mission-driven group, dedicated to providing our community with equitable access to donor milk and leading scientific research.
Morning Lotus Counseling LLC
Psychotherapy for folks anywhere in their perinatal journey, specializing in birth trauma and postpartum depression.
Learn more at wellbeingforcaregivers.com
Nurturing Touch Therapy
Nurturing Touch Therapy serves infants and families in the Madison, Wisconsin area with occupational therapy, lactation support, classes, infant massage, and more.
Paramount Performance
Paramount is high end Physical Therapy clinic offering individualized care and birth prep during pregnancy as well pelvic floor and core rehab postpartum. We want to help new moms get back to their fitness routines and unleash a life without limits during this special season of life.
Physicians for Women- Melius, Schurr and Cardwell
Physicians for Women is an independent medical practice specializing in women’s health. Our group provides obstetrics and gynecology (OB/GYN) & midwifery services to women of all ages. Our OB/GYN’s, and midwives, have been providing healthcare to women in Madison, Dane County, and the surrounding area for more than 23 years.
Popins
Welcoming a baby is a life changing event.
While there’s a lot you can’t control as a parent – like your baby’s personality or the challenges of IKEA, you CAN influence a lot – your parental leave, birth & postpartum plans; and the support you have lined up from family, friends & experts.
Popins supports your journey into parenthood – at work and at home.
Revive Chiropractic
We are an all inclusive chiropractic office that will care for you and your family! We love to care for you prenatal, perinatal, and postpartum as well as care for your littles as well, from birth and beyond!
Learn more: https://www.revivechirocare.com/
Roots 4 Change Coop/ Raices para el Cambio
Roots4Change (Raíces para el Cambio) is the first immigrant marketing cooperative in Dane County focusing on health. We are working to change the maternal and child health landscape to address inequities in perinatal well-being, by empowering families and challenging the system. Roots4Change (R4C) is owned by six independent social enterprises led by Latina and indigenous doulas and community health workers, who walk with families in their journeys of parenting, childbirth, motherhood, womanhood. Our ultimate goal is to develop a community leadership from within
Samantha Ramsdell Photography
Motherhood & Baby Photographer
Sarah Larson Photography
The official mini-session photographer of 9in|9out!
Sarah Larson is a Maternity and Newborn Portrait Photographer based in Madison, Wisconsin. Capturing joyful, editorial, stylish images full of light and emotion. Sharing the story of your legacy for generations to come.
Book your at-event mini session when you buy your ticket – a $200 value for just $100!
Tallgrass Osteopathic Family Medicine
Tallgrass is a direct primary care clinic, centering the relationship between doctor and patients of all ages. Dr. Angela specializes in osteopathic manual medicine and breastfeeding medicine in addition to primary care and has many years of experience supporting families through pregnancy, birth and postpartum and beyond.
The Wonder Studio
The Wonder Studio proudly serves Madison-area families with our research-based Kindermusik classes for children ages 0 – 7 years. With a focus on whole child development and strengthening connections, weekly Kindermusik classes lay the foundation for a love of music and fill everyone’s love tank.
UnityPoint Health - Meriter
We believe each birth and parenting journey is special and unique. To help you prepare for childbirth and parenting through the first year, UPH – Meriter’s Family Health Education Department offers a variety of prenatal classes to support all families. After birth, find your village at our free new parent group, where you can find resources, support and connection for the first 9 months of your baby’s life, and form friendships that last a lifetime.
UW-Madison Department of Ob-Gyn & UW Health Midwives
We work with families throughout their perinatal journey: our services include pre-conception visits, well-woman visits as well, family planning visits in addition to support during pregnancy, through first weeks and months postpartum. We offer comprehensive obstetrical support, including pre-conception counseling and screening; infertility evaluation and treatment; and obstetric services.
Wisco Lactation
At Wisco Lactation we are deeply committed to providing inclusive and comprehensive lactation care to all families that we consult with. We provide unique, evidence-based support to families so that they may make their own informed choices in infant feeding. Our focus is to meet families where they are at and support them in a judgment free way that puts their mental health first. We are in network with most insurance companies and are excited to support you in your infant feeding journey!
November 10, 2024 | 10:00 – 2:00
Union South | 1308 W. Dayton Street, Madison WI, 53715
Learn more about our Giving Back program.
Our event was designed specifically for pregnant women and parents and caregivers of new babies and children. From convenient lactation rooms to stroller-friendly aisles, we’ve thought of everything to make your expo easy and fun!
Food
Mocktails will be available for event attendees while supplies last. Water will (of course!) be available for all event attendees.
Prairie Fire Coffee Shop in UW Union South is open throughout the day on Sunday.
Parking
Union South has limited parking available in the building lot (access from Dayton St).
Other nearby lots include Lot 80, Lot 17, and Lot 20. Lot 17 (Engineering Drive Ramp) has the most spaces available.
Strollers
9in|9out will be stroller accessible – bring those little ones with you!
Lactation
We recognize everyone’s level of comfort for feeding babies or pumping milk in public spaces is different. We want you to do what works best for you.
In addition to lactation experts at 9in|9out, there is private Health Room – separate from the bathrooms, so that you can pump, feed, or calm your child (or yourself).
This fall, Latched Lake Country will be providing a baby scale in the room for anyone who wants to do a weight check or pre-post feeding checks!
Older Kids
Coming with older kiddos? Stop by the Figgy Kids Corner and enjoy an event activity with your not-so-tiny ones!
Tickets
We ask that all adults have a ticket for entry. Children are welcome to join you for free.
Don’t forget to get a ticket for your partner, grandparents or anyone else who will be regularly involved in your baby’s life!
(Kids and babies join for free!)
Build your Registry with support from BeHerVillage