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The 9in|9out Experience
Exhibitors & Providers
Meet the Experts Near You
Meet local organizations – healthcare providers, community & child-enrichment groups, and businesses focused on the wellbeing of parents and babies.
Leave with your prenatal and postpartum dream support team.
Educational Sessions
Engage & Learn
Engage with local experts to learn tips & tricks to enhance your journey into parenthood. From baby wearing to breastfeeding to installing those oh-so-tricky car seats, learn the parent hacks that will save you hours of watching Youtube videos. You’ll leave the event confident in your new skills.
We offer sessions focused on both birth people and partners on a wide range of topics.
Giveaways & Perks
Goods for You!
Who doesn’t love a good swag bag? Our VIP ticket holders leave the expo with additional discounts and goodies in the bag.
Thanks to our amazing exhibitors and sponsors, all attendees have opportunities to win incredible giveaway prizes.
Incredible Giveaways!
Stay tuned for a preview of what you can win from our Giveaway table!
Learn Live from the Experts
Stay tuned for the 2026 Session Schedule
Breakout sessions are available to all 9in|9out attendees at no additional charge!
Who you’ll meet
Meet Local Providers & Businesses
Get to Know the Exhibitors
Associated Physicians
We provide personalized, comprehensive health care in a warm and supportive environment at one convenient location, right here in Madison, Wisconsin.
Learn more at https://www.apmadison.com/obstetrics-and-gynecology
Casa de Corazón
Coach Trush LLC
Coach Trush helps moms feel strong, confident, and energized through customized pre- and postnatal fitness coaching, nutrition guidance, and accessible programs designed to fit real-life schedules. I offer both digital and hybrid training options, making fitness realistic and sustainable for busy moms.
Learn more: http://www.coachtrush.com
Family Focused Midwifery
Family Focused Midwifery provides compassionate, evidence-based midwifery care, including prenatal, birth, postpartum, and newborn support, in both home and hospital settings. We offer birth and postpartum doula services, childbirth education, and family-centered resources that empower women and families with informed choice and confidence.
Learn more: http://www.familyfocusedmidwifery.com
HEART Counseling
Have you experienced postpartum depression (PPD) or postpartum anxiety (PPA) after a pregnancy? Or are you worried that you might experience PPD or PPA after having a baby? You are not alone. We can support you. Whether you’re dealing with birth trauma, PPD, PPA, or “just” adjusting to life as a new parent, HEART Counseling is here to support you.
Learn more: https://heartcounselingllc.com
Katharisma Cleaning
Katharisma Cleaning provides reliable and family-friendly home cleaning services that give parents more time to focus on what matters most. Our trained and vetted cleaners deliver spotless results with care, helping you maintain a healthy, welcoming home environment for your loved ones.
Learn more: https://katharismacleaningllc.com
Kimberly Smith Movement
Kimberly is a weight-inclusive perinatal strength and fitness coach who specializes in helping individuals prepare for and recover from birth with short, effective strength training workouts designed for home. She also offers 8 week in person sessions several times throughout the year.
Learn more: http://www.kimberlysmithmovement.com
Lavender & Ivy Wellness LLC
Lavender & Ivy Wellness LLC offers perinatal mental health & LGBTQ+ affirming therapy, as well as full spectrum doula support. Victoria Dietz is a certified doula through DONA International and a licensed clinical psychotherapist.
Learn more: https://lavenderivywellness.com/
LSM Chiropractic & Forward Natural Medicine
Chiropractic care, specifically prenatal and pediatrics. Prenatal massage. Acupuncture. Physical Therapy. Functional Medicine
Learn more: https://www.lsmchiro.com/#
Madison Doula Collective
Birth Photography, Birth Doula, Postpartum Doula
Learn more: https://www.madisondoulacollective.com/
Moms Mental Health Initiative
Moms Mental Health Initiative (MMHI) is a nonprofit organization dedicated to helping moms and birthing people navigate perinatal mental health disorders by sharing information, connecting them to resources and providing peer-driven support.
Learn more: https://www.momsmentalhealthinitiative.org/
NorthPointe Birth Center
NorthPointe Birth Center is a freestanding birth center providing personal, compassionate midwifery care. Our home-like environment includes private birth suites, clinic rooms, and all the comforts of home, along with skilled medical staff and equipment to ensure a safe and positive birth experience.
Learn more: https://www.beloithealthsystem.org/services/northpointe-birth-center/
Nurturing Touch Therapy
I am an Occupational Therapist and Lactation Consultant who provides quality and well rounded care for post partum infant feeding and breast health care for the nursing parent. I provide a variety of therapeutic techniques to support infants thrive developmentally.
Physicians for Women
At Physicians for Women, our goal is for you to feel confident that you are getting the best care possible and to never be treated as a number in the system. We are an independent medical practice, founded in 2001, that specializes in all aspects of women’s health. We offer Obstetrics and Gynecology (OB/GYN) services to women of all ages and ensure that we stay up to date with the latest research, procedures, and technology. Our clinic focuses on providing individualized women’s healthcare with a patient-centered focus in a friendly and confidential setting. If you are looking for a clinic that can be there for you in all stages of your life, from pregnancy to menopause, Physicians for Women- Melius, Schurr & Cardwell is here for you.
Learn more: http://www.mscwomenshealth.com
Revive Chiropractic Care, LLC.
Chiropractic care for the whole family, whether it be prenatal/perinatal/postnatal and adjustments for children too! We use a technology that is gentle and less invasive, called the ProAdjuster360.
Learn more: http://www.revivechirocare.com
Wisconsin Newborn Screening Program
The goal of the Wisconsin Newborn Screening program is to make sure that all newborns in our state are screened, diagnosed, and treated for certain conditions. Today, newborns in Wisconsin are screened, or checked, for 50 blood disorders, hearing loss, and critical congenital heart disease.
Learn more: https://www.dhs.wisconsin.gov/newbornscreening/index.htm
Connect to the Resources You Need for a Healthy & Happy Birth & Postpartum Experience
April 19, 2026 | 10:00 – 2:00
Madison Marriott South | 706 John Nolen Drive, Madison, WI 53713
We are currently taking applications for our 2026 Non Profit Partner
We were thrilled to be able to donate over $800 to support Mothers’ Milk Bank of the Western Great Lakes in 2025
Learn more about our Giving Back program.
FAQs
Our event was designed specifically for pregnant women and parents and caregivers of new babies and children. From convenient lactation rooms to stroller-friendly aisles, we’ve thought of everything to make your expo easy and fun!
Food
Water is available for all event attendees.
Grab and Go food is available in the Marriott Lobby.
Parking
Parking at the Marriott is free and plentiful!
Strollers
9in|9out will be stroller accessible – bring those little ones with you!
Lactation
We recognize everyone’s level of comfort for feeding babies or pumping milk in public spaces is different. We want you to do what works best for you.
In addition to lactation experts at 9in|9out, there is private space – separate from the bathrooms, so that you can pump, feed, or calm your child (or yourself).
Older Kids
We always have a Kids Corner, and all kids are free – stop by and enjoy an event activity with your not-so-tiny ones!
Tickets
We ask that all adults have a ticket for entry. Children are welcome to join you for free.
Reserve Your Tickets!
Don’t forget to get a ticket for your partner, grandparents or anyone else who will be regularly involved in your baby’s life!
(Kids and babies join for free!)
VIP Tickets
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- Swag bag with discounts and goodies
- Access to premium giveaways
- Opportunity to engage with experts at educational sessions
- Meet local providers and build your pregnancy and postpartum dream team
- Build community with other parents.
General Admission
- Access to select giveaways
- Opportunity to engage with experts at educational sessions
- Meet local providers and build your pregnancy and postpartum dream team
- Build community with other parents