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Your Community, Your Resources, Your Baby’s Best Start!
Our unique parent and baby expo brings together expecting and new parents with local support, resources, and education so you can build your dream team for this exciting time in your life. You don’t have to do it alone. And you don’t have to read 100 baby books to get the guidance you need. Come meet the local experts who can help you navigate your birth and postpartum experience with confidence.
Sponsored by
The 9in|9out Experience
Exhibitors & Providers
Meet the Experts Near You
Meet local organizations – healthcare providers, community & child-enrichment groups, and businesses focused on the wellbeing of parents and babies.
Leave with your prenatal and postpartum dream support team.
Educational Sessions
Engage & Learn
Engage with local experts to learn tips & tricks to enhance your journey into parenthood. From baby wearing to breastfeeding to installing those oh-so-tricky car seats, learn the parent hacks that will save you hours of watching Youtube videos. You’ll leave the event confident in your new skills.
We offer sessions focused on both birth people and partners on a wide range of topics.
Giveaways & Perks
Goods for You!
Who doesn’t love a good swag bag? Our VIP ticket holders leave the expo with additional discounts and goodies in the bag.
Thanks to our amazing exhibitors and sponsors, all attendees have opportunities to win incredible giveaway prizes.
Incredible Giveaways!
Check out a preview of what you can win from our Giveaway table!
Fearless Birth Academy Online Birth Course
$297 Value from Family Focused Midwifery
Prenatal or Postpartum Exercise Guides
$249-$299 Value from Kimberly Smith Movement
Book Packs
$75 Value from Elle Rose Storytime Surprise
Dad Bag Bundle
$260 Value from Dad Bag
3 in 1 Bundle
$50 Value from Soothe Beginnings
Gift Sets from More Peas
$40-$70 value – multiple sets! from More Peas
Theo’s Mat Gift
$68 to use at Theo’s Mat
Learn Live from the Experts
Preview our 2026 schedule of Breakout Sessions –
available to all 9in|9out attendees at no additional charge!
10:30 From Overwhelmed to Empowered: Making Confident Decisions in Pregnancy & Postpartum
Pregnancy comes with a flood of advice, opinions, and medical decisions—and it can be hard to know what’s truly right for you. This talk offers a clear, supportive approach to informed consent, shared decision-making, and how to keep yourself at the center of your care from prenatal visits through postpartum recovery.
Presented by Beth Connors, MSN, CNM, APRN
11:15 Empowering Partners
What a difference you can make! Join us to discuss how partners and support people can take an active role in the childbirth, breastfeeding, and parenting journey.
Presented by UPH Meriter’s Family Health Education: Gretchen Mokros, RN, BSN, CBS and Kristy Blasiole, RN, BS, MA
12:00 The Fourth Trimester: What No One Prepares You For
You’re told how to prepare for birth—but not always for what comes after. Led by two OB/GYNs, this session sheds light on the often-unspoken realities of postpartum recovery and adjustment.
Presented by Dr. Jill Masana and Dr. Shefaali Sharma of Associated Physicians
12:45 Fitting Fitness in your Life as a New Parent
A discussion on how to realistically integrate fitness into life as an expecting and new parent —highlighting the importance of staying active and filling your own cup, while exploring safe exercise strategies, energy optimization, and practical ways to stay active amidst the demands of pregnancy, recovery, and parenting.
Presented by Coach Hannah Trush
Who you’ll meet
Meet Local Providers & Businesses
Get to Know the Exhibitors
201 Waterfront Dental/ Wisconsin Tongue Tie Center
Our offices specializes in tethered oral tissues. We combine advanced clinical techniques with compassionate, family- centered approach to ensure safe, effective treatment and optimal healing. We work closely with other healthcare providers to ensure collaborative care tailored to each patient’s need.
Learn more: https://wisconsintonguetie.com/
ADIO Chiropractic
At ADIO Chiropractic in Middleton, WI, our doctors take an inside-out approach to family health, starting with the nervous system. We specialize in supporting moms through every stage of the perinatal journey, offering gentle, neurologically-based chiropractic care that helps reduce discomfort, prepare the body for birth, and set the foundation for a healthy postpartum recovery.
Learn more: http://adiowi.com
Authentic Birth Center
Authentic Birth Center • Wellness Collective offers midwifery-led, family-centered prenatal, birth, and postpartum care in a relaxed environment designed to facilitate physiological birth, empower families, and honor individual birth preferences. Services include personalized and compassionate prenatal care, holistic birthing options in comfortable birth suites (including water birth), postpartum care and support, educational resources, and community events and classes.
Learn more: http://www.authenticbirthcenter.com
Associated Physicians
We provide personalized, comprehensive health care in a warm and supportive environment at one convenient location, right here in Madison, Wisconsin.
Learn more at https://www.apmadison.com/obstetrics-and-gynecology
Casa de Corazón
Casa de Corazón is a Spanish immersion early learning program committed to providing socially responsible education to our children in a healthy, compassionate, intercultural environment.
Learn more:https://casaearlylearning.com/
Centered Physical Therapy
We provide pelvic floor physical therapy for individuals throughout the perinatal journey, from preconception and pregnancy to postpartum recovery. Our services support bladder, bowel, and intimacy concerns, labor and birth preparation, and safe return to movement after birth.
Learn more: http://www.getcenteredpt.com
Chiropractic Company Oconomowoc
Family -focused chiropractor centrally located between Madison and Milwaukee in Oconomowoc, Wisconsin; Dr. Vanessa is certified by the ICPA in pediatric and prenatal (Webster technique) chiropractic care.
Learn more: https://www.chiropracticco.com/chiropractor/oconomowoc
CI Therapies
CI Pediatric Therapy Centers has been making therapy fun and functional for over 20 years. With clinic locations throughout the state of Wisconsin, our dedicated team serves children of all abilities between 0-17 years of age with a focus on working hard, playing hard and celebrating daily wins through comprehensive and collaborative speech, occupational, physical, feeding, aquatic therapy, mental health services, high-frequency therapy programs and more.
Learn more: https://www.citherapies.com/
Coach Trush LLC
Coach Trush helps moms feel strong, confident, and energized through customized pre- and postnatal fitness coaching, nutrition guidance, and accessible programs designed to fit real-life schedules. I offer both digital and hybrid training options, making fitness realistic and sustainable for busy moms.
Learn more: http://www.coachtrush.com
College campus sitters
We are a Madison-based babysitting platform that connects local families with CPR-certified, vetted UW student nannies. We carefully match nannies with families based on their needs and preferences. Our services include summer nannies, date-night care, after-school pickups, and event nannies for occasions such as weddings and conferences.
Learn more: https://www.campuscollegesitters.com/
Daydream Designs Co
Family Focused Midwifery
Family Focused Midwifery provides compassionate, evidence-based midwifery care, including prenatal, birth, postpartum, and newborn support, in both home and hospital settings. We offer birth and postpartum doula services, childbirth education, and family-centered resources that empower women and families with informed choice and confidence.
Learn more: http://www.familyfocusedmidwifery.com
Guidepost Montessori at Verona
Guidepost Montessori enables children to understand the world and choose their place within it.
Learn more: https://guidepostmontessori.com/lp/momentum-verona/
Half-Pint Resale
The Madison area’s largest children’s consignment sale, featuring tens of thousands of items for pregnant moms, expecting parents, and young families, featuring items of all types for ages 0 – 12, plus maternity. Register to consign your items, or volunteer to work the sale and get access to the presale held on Friday May 1. A half-price sale will be held on Sunday May 3 from 8am – 1pm. Put your clothing and money back into our community in this mom owned and 100% local sale. The sale will be held at the Alliant Energy Center’s Arena building, with FREE parking!
Learn more: https://halfpintresale.com/
HEART Counseling
Have you experienced postpartum depression (PPD) or postpartum anxiety (PPA) after a pregnancy? Or are you worried that you might experience PPD or PPA after having a baby? You are not alone. We can support you. Whether you’re dealing with birth trauma, PPD, PPA, or “just” adjusting to life as a new parent, HEART Counseling is here to support you.
Learn more: https://heartcounselingllc.com
JOIAAS
Our mission is to deliver nutritious, fully cooked meals that support postpartum recovery. We do this by prioritizing protein from lean meats, salmon, and a diverse array of plant sources.
Learn more: http://www.joiaas.com
Just Between Friends
If you or someone you know is expecting a new baby, the upcoming JBF sale in Dane County is the perfect place to stock up on all of the nursery room essentials for up to 50-90% OFF the retail price tags.
Join us April 23-25 at The Tributary (2102 E Springs Drive, Madison, WI).
Learn more: https://jbfdanecounty.ticketspice.com/26sshop?t=9in9out26S
Katharisma Cleaning
Katharisma Cleaning provides reliable and family-friendly home cleaning services that give parents more time to focus on what matters most. Our trained and vetted cleaners deliver spotless results with care, helping you maintain a healthy, welcoming home environment for your loved ones.
Learn more: https://katharismacleaningllc.com
Kimberly Smith Movement
Kimberly is a weight-inclusive perinatal strength and fitness coach who specializes in helping individuals prepare for and recover from birth with short, effective strength training workouts designed for home. She also offers 8 week in person sessions several times throughout the year.
Learn more: http://www.kimberlysmithmovement.com
Kind Therapy
Kind Therapy specializes in providing mental health therapy for new and expecting parents, couples, and families. Our therapists have advanced training in perinatal mental health, trauma therapy, and we are passionate about supporting parents through this phase of life.
Learn more: http://www.kindtherapyllc.com
LactaDoula LLC
LactaDoula LLC provides IBCLC led lactation support and full-spectrum doula care, Including prenatal education, birth support, and postpartum and more. We offer compassionate, evidence -based guidance through every feeding and family journey, in home or virtual.
Learn more: http://lactadoula.com
Latched Lake Country
Our RN, IBCLCs offer holistic, evidence-based lactation support for families in-home, in-office and virtually. From prenatal preparation to the last latch, we walk with families throughout their feeding journeys, ensuring that every goal and milestone is met in a timely manner, with 1:1 guidance and compassion. With offices in Hartland and Fitchburg, our lactation consultants are easily accessible, and most of our visits are fully covered by insurance!
Learn more: http://www.latchedlakecountry.com
Lavender & Ivy Wellness LLC
Lavender & Ivy Wellness LLC offers perinatal mental health & LGBTQ+ affirming therapy, as well as full spectrum doula support. Victoria Dietz is a certified doula through DONA International and a licensed clinical psychotherapist.
Learn more: https://lavenderivywellness.com/
LC Babywearing
Leslie Cao is a Center for Babywearing Studies certified babywearing consultant, a certified lactation counselor and the owner of LC Babywearing. With over 14 years of babywearing experience, she is passionate about sharing her knowledge through 1-1 in home consultations and classes to help caregivers use their baby carriers safely and confidently.
Learn more: http://lcbabywearing.com
LSM Chiropractic & Forward Natural Medicine
Chiropractic care, specifically prenatal and pediatrics. Prenatal massage. Acupuncture. Physical Therapy. Functional Medicine
Learn more: https://www.lsmchiro.com/#
Madison Doula Collective
Birth Photography, Birth Doula, Postpartum Doula
Learn more: https://www.madisondoulacollective.com/
Madison’s Favorite Night Nanny
Madison’s Favorite Night Nanny goes far beyond just “watching the baby overnight.” She brings a mix of expert newborn care and emotional support during one of the most exhausting seasons of life.
Learn more: https://www.madisonnightnanny.com/
Madison Reading Project
Madison Reading Project connects our community with free books and literacy resources that ignite a love for reading and affirm and reflect the diversity of young readers.
Learn more: https://www.madisonreadingproject.com/
Moms Mental Health Initiative
Moms Mental Health Initiative (MMHI) is a nonprofit organization dedicated to helping moms and birthing people navigate perinatal mental health disorders by sharing information, connecting them to resources and providing peer-driven support.
Learn more: https://www.momsmentalhealthinitiative.org/
Morning Lotus Counseling, LLC
Certified Perinatal Psychotherapist
Learn more: http://wellbeingforcaregivers.com
NorthPointe Birth Center
NorthPointe Birth Center is a freestanding birth center providing personal, compassionate midwifery care. Our home-like environment includes private birth suites, clinic rooms, and all the comforts of home, along with skilled medical staff and equipment to ensure a safe and positive birth experience.
Learn more: https://www.beloithealthsystem.org/services/northpointe-birth-center/
Physicians for Women
At Physicians for Women, our goal is for you to feel confident that you are getting the best care possible and to never be treated as a number in the system. We are an independent medical practice, founded in 2001, that specializes in all aspects of women’s health. We offer Obstetrics and Gynecology (OB/GYN) services to women of all ages and ensure that we stay up to date with the latest research, procedures, and technology. Our clinic focuses on providing individualized women’s healthcare with a patient-centered focus in a friendly and confidential setting. If you are looking for a clinic that can be there for you in all stages of your life, from pregnancy to menopause, Physicians for Women- Melius, Schurr & Cardwell is here for you.
Learn more: http://www.mscwomenshealth.com
Pogie the Yogie
Turning screen time into a doorway for community and connection. The Modern Day Mister Rogers with movement.
Learn more: http://pogietheyogie.com
Poppy - Home and Gift
Rayn’s Tiny Stitches
We are a bamboo company that help create calm in the chaos for busy moms. We provide intentional and thoughtful designs to capture memories and precious moments.
Learn more: http://raynstinystitches.com
Revive Chiropractic Care, LLC.
Chiropractic care for the whole family, whether it be prenatal/perinatal/postnatal and adjustments for children too! We use a technology that is gentle and less invasive, called the ProAdjuster360.
Learn more: http://www.revivechirocare.com
Sun & Stars Birth Services
Sun & Stars Birth Services is a carefully curated agency dedicated to supporting families through the early months of parenthood. We provide compassionate overnight infant care, daytime postpartum doula support, and expert sleep consulting, serving families across Southern Wisconsin and Northern Illinois.
Learn more: http://www.sunandstarsbirth.com
Swaddled Newborn Care
As SE Wisconsin’s premier newborn care agency, we strive to provide families and babies with the best postpartum care and support. Our certified newborn care specialists (also known as night nurses or night nannies), postpartum doulas, and registered nurses are highly trained professionals that specialize in newborn care, preemies, and twins or multiples. They come to your home, day or night, to bring you rest, respite, and peace of mind.
Learn more: http://www.swaddlednewborncare.com
The Wellness Way
The Wellness Way is a health restoration clinic that helps women optimize fertility, pregnancy, and postpartum healing through a personalized, root-cause approach. We use comprehensive lab testing to identify underlying stressors and create customized nutrition and lifestyle plans that support hormone balance, gut health, immune function, and nervous system regulation.
Learn more: https://www.thewellnessway.com/clinics/wi/pewaukee/wellness-center/
Thrivent
Helping families with their finances and establishing the proper protection for themselves as well as young children.
Learn more: https://connect.thrivent.com/matthew-strode
Tradition Children’s Market
Tradition Children’s Market offers thoughtfully curated clothing for babies and children, blending comfort, quality, and timeless style. From first outfits to everyday favorites, we help families dress their little ones for every special moment.
Learn more: https://tradition.market/
UNITY by BillionToOne
UNITY Complete provides early detection of severe genetic conditions, early in a pregnancy. Knowing early allows access to timely interventions and treatments.
Learn more: https://www.unityscreen.com/
UnityPoint Health - Meriter Family Health Education Department
We believe each birth and parenting journey is special and unique. To help you prepare for childbirth and parenting, UPH – Meriter’s Family Health Education Department offers a variety of classes to support all families. After birth, find support and connection at our free parent group, Meriter Baby Hour.
Learn more: https://www.unitypoint.org/patients-and-visitors/classes-and-events/madison/family-health
Wisconsin Newborn Screening Program
The goal of the Wisconsin Newborn Screening program is to make sure that all newborns in our state are screened, diagnosed, and treated for certain conditions. Today, newborns in Wisconsin are screened, or checked, for 50 blood disorders, hearing loss, and critical congenital heart disease.
Learn more: https://www.dhs.wisconsin.gov/newbornscreening/index.htm
VIP Bag Contributers
Connect to the Resources You Need for a Healthy & Happy Birth & Postpartum Experience
April 19, 2026 | 10:00 – 2:00
Madison Marriott South | 706 John Nolen Drive, Madison, WI 53713
We are excited to support Madison Reading Project as our 2026 Madison Non Profit Partner
Madison Reading Project connects our community with free books and literacy resources that ignite a love for reading and affirm and reflect the diversity of young readers.
Learn more about our Giving Back program.
FAQs
Our event was designed specifically for pregnant women and parents and caregivers of new babies and children. From convenient lactation rooms to stroller-friendly aisles, we’ve thought of everything to make your expo easy and fun!
Food
Water is available for all event attendees.
Grab and Go food is available in the Marriott Lobby.
Parking
Parking at the Marriott is free and plentiful!
Strollers
9in|9out will be stroller accessible – bring those little ones with you!
Lactation
We recognize everyone’s level of comfort for feeding babies or pumping milk in public spaces is different. We want you to do what works best for you.
In addition to lactation experts at 9in|9out, there is private space supported by Latched Lake Country – separate from the bathrooms, so that you can pump, feed, or calm your child (or yourself).
Older Kids
We always have a Kids Corner, and all kids are free – stop by and enjoy an event activity with your not-so-tiny ones!
This event’s Kids Corner is sponsored by Pogie the Yogie
Tickets
We ask that all adults have a ticket for entry. Children are welcome to join you for free.
Reserve Your Tickets!
Don’t forget to get a ticket for your partner, grandparents or anyone else who will be regularly involved in your baby’s life!
(Kids and babies join for free!)
VIP Tickets
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- Swag bag with discounts and goodies
- Access to premium giveaways
- Opportunity to engage with experts at educational sessions
- Meet local providers and build your pregnancy and postpartum dream team
- Build community with other parents.
General Admission
- Access to select giveaways
- Opportunity to engage with experts at educational sessions
- Meet local providers and build your pregnancy and postpartum dream team
- Build community with other parents